Company Profile

Food industry welcomes everyone, however only ones who manage to offer quality along with taste profitably survives the market. We at JB foods values the importance of both and believe on continuous growth through good R&D, continuous improvement in our processes and innovation in products offerings.

Brief History:

Passion for food derived formation of this entity, a market gap was identified where only few players were found dealing in Ready to Eat (RTE) traditional Pakistani cuisines. So, organization intends to become market leader in packaged Pakistani cuisines nationally and internationally.

Vision:

To become a household name for packaged food and serve people across the globe with Pakistani cuisines and be part of their regular eating patterns.

Mission statement:

Making packaged RTE food a reliable food choice in Pakistan and across globe.

Core values:

Quality – Hygiene – Taste authenticity

Goals:

To penetrate in food industry through various means including; (but not Limited to) by granting exclusive distribution rights, franchising of physical stores, and E-commerce channels

Audience Overview:

Primary target market is working class in urban centers of Pakistan seeking ready to eat food choices due to their busy schedules.

Secondary target market is customers residing away from urban food centers – in Pakistani context (cities other than KLI)
Overseas Target : Expats seeking authentic Pakistani tastes far away from their homes

Company Information and Contact Details:

Business Name: JB Foods

Factory Address: Plot # A97 Block – 15 Gulistan – e – Jauhar, Karachi, Pakistan, Mailing address: D-6 L29/A Block-22 FB Industrial Area, Karachi, Pakistan Phone: +92-300-1007197

Email: JBFOODSPK@cyber.net.pk

Primary Line of Business: Packaged Ready to Eat Food

Primary Audience: General Public

Formation Date: 01-Jan-2021